With copyright infringement so rampant throughout China, many western companies have been dragging their feet on moving into the market, with fear of becoming even more vulnerable to piracy being the number one concern. That’s now changing, after Chinese consumers, seeing wages steadily increase over the last several years, are beginning to seek more professional music services than what’s currently available countrywide. Larger selections of CD’s and DVD’s, more comfortable pre-listening/viewing environments, and better return policies, are among the services most desired. These types of perks have been all but non-existent in the small pirate establishments, so prevalent throughout the country. This might be the opportunity many western companies have been waiting for, as music copying seems to be on the downswing, and Chinese consumers can now better afford the higher prices common in the west.