With Asian music’s incessant need for bigger and better artists, scouting for talent in other Asian regions almost becomes a necessity. With that being said, it makes perfect sense that Japanese music industry heavyweight Avex Trax, would make an announcement of their leasing a major new office in vibrant downtown Shanghai– opening it for business almost immediately. Many talent scouts have been reporting back on a huge backlog of undeveloped talent within China, and Avex is looking to begin tapping into that market as quickly as possible. Not much is known yet what they have up their sleeves, but rumor has it that there are several very promising artists already lined up and ready for development.
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